The most important feature in a product for us is obviously that is is cruelty free which is, itself a step toward saving the planet from our negative influence (and none of our furry friends are hurt!). BUT, Alba takes even more steps in their production that are noteworthy.
Reef Safety - Did you know that 14,000 tons of sunscreen wash off swimmers into the coral reefs each year? Why is that an issue? Because chemical sunscreens contain Oxybenzone, Butylparaben and Octinoxate that can bleach and seriously damage reefs. We need these reefs because they protect coastlines from storm surge and spawn fish that keep our ocean environments healthy and diverse. Damaging these reefs poses a serious threat to marine life and is responsible for coastal erosion.
Many of the Alba products are made from biodegradable formulas that break down in nature. When your see a biodegradable claim on their label, it means the formulas have been 3rd party tested for biodegradability claims. Most of their products are packaged in bottles made from post-consumer resin, cartons are sustainably sourced and all are identified with recycling symbols.
No Microbeads - conventional scrubs contain plastic microbeads that wash down drains, through pipes, and into our waterways. Water treatment plants are unable to process the large quantities that are flooding the water which soak up toxins are are easily consumed by fish and other marine life, either killing them or working their way up the food chain into fish consumed by non-vegans. Billions of these microbes are currently polluting the Great Lakes. Alba uses naturally exfoliating ingredients like walnut shells and ground coffee.
GIRL POWER!!! - Alba has joined forces with CARE as one of the founding partners of the "Empower Her Through Education" campaign. The goal is to break down the barriers of education that too many girls in developing countries face. They are trying to improve access to education to help some of the 31 million girls around the globe who don't go to school, to ensure that is in on par with that of young men. Your purchase will support their efforts so these girls can learn to read, write and open their minds to learning how to think , dream and lead. Let's help to raise women who will better the world for themselves, their families and their communities.